It was an honor to work for
Building Foundations for Human Experience.
Brands, cultures & communities people love to belong to.

Based in Egypt, Operating Globally
I'm Rahma Habib, a Brand Strategist, Creative Director, Art Director and Certified Business Developer with over 15 years of experience helping founders, startups, and organizations build brands that are clear, distinctive, and built to last.
My work sits at the intersection of branding, business strategy, psychology, culture, and human experience. I believe successful branding begins long before a logo is designed. It starts with understanding people, uncovering purpose, and defining a strategy that aligns business goals with human needs. Every project is grounded in research, insight, and thoughtful decision-making, ensuring brands are not only visually compelling but strategically positioned for long-term growth.
Throughout my career, I've partnered with entrepreneurs, startups, multinational companies, government entities, and non-profit organizations across the Middle East, guiding brands from concept to launch and helping established businesses redefine how they connect with their audiences. My experience spans a diverse range of industries, including culture, hospitality, retail, education, wellness, sports, technology, food & beverage, and lifestyle.
Alongside my creative practice, I earned a Business Development Certificate, strengthening my understanding of business strategy, growth, and market development. This allows me to approach branding not only as a creative discipline but as a strategic business investment, one that creates measurable value, builds competitive advantage, and supports sustainable growth.
My expertise covers every stage of the branding journey, from brand strategy, positioning, and naming to visual identity systems, creative direction, storytelling, launch strategy, and brand experience. By combining strategic thinking with creative execution, I help businesses communicate with clarity, build trust, and create meaningful connections with the people they serve.
Over the years, I've had the privilege of collaborating with leading organizations including UNICEF, Saudi Aramco, the Saudi Ministry of Culture, the General Entertainment Authority, the Ministry of Sport, the Heritage Commission, Sawiris Foundation, Al Hilal, and many other regional and international brands.
Whether I'm working with a first-time founder or an established organization, my mission remains the same: to build brands that people don't just recognize, but genuinely connect with, remember, and believe in.