BROK’S® | (Brothers kitchen) is a modern street food concept born from the story of two brothers who turned their shared love for food into a flavorful dream. (the truck concept inspired by HALAL GUYS TRUCK), Serving rice-based bowls with grilled protein, crispy fries, fresh veggies, and signature sauces, BROK’S is all about connection, taste, and authenticity. It’s not just about eating, it’s about sharing moments, cultures, and stories. Built on the idea of brotherhood and unity, BROK’S turns every meal into a communal experience, because it’s not just food, it’s a Flavorhood.
The Two-Headed Guy concept:
The two-headed figure represents brotherhood and duality, two souls, one meal. It’s about sharing, connection, and seeing yourself in the other person. The figure stands strong and unified, holding food in both hands, a symbol of balance, equality, and that shared joy that turns a simple meal into a Flavorhood experience.
The clothespin as a signature element : المشبك علامة البراند
The clothespin became BROK’S signature because it’s small, simple, and full of meaning. It holds things together, just like food does, and just like brothers do. It’s a symbol of the bond that ties the brand, the people, and the experience together, practical, familiar, and unmistakably human.
اللي بينا عيش وملح
BROK'S | EGY©2025
SCOPE OF WORK: Brand Strategy, Brand naming, Full brand Identity development, Container branding
© All copyrights reserved
The Two-Headed Guy concept:
The two-headed figure represents brotherhood and duality, two souls, one meal. It’s about sharing, connection, and seeing yourself in the other person. The figure stands strong and unified, holding food in both hands, a symbol of balance, equality, and that shared joy that turns a simple meal into a Flavorhood experience.
The clothespin as a signature element : المشبك علامة البراند
The clothespin became BROK’S signature because it’s small, simple, and full of meaning. It holds things together, just like food does, and just like brothers do. It’s a symbol of the bond that ties the brand, the people, and the experience together, practical, familiar, and unmistakably human.
اللي بينا عيش وملح
BROK'S | EGY©2025
SCOPE OF WORK: Brand Strategy, Brand naming, Full brand Identity development, Container branding
© All copyrights reserved
